Redesign project : Montblanc
Montbalnc의 웹사이트 리브랜딩 프로젝트 입니다.
몽블랑은 독일을 대표하는 명품 브랜드로, 회사의 아이덴티티이자 주력 제품인 만년필이 가장 잘 알려져 있습니다. 또한 시계, 가죽 제품, 보석 등을 제조하며 고급스러운 브랜드 이미지를 유지하고 있습니다. 그러나 저는 몽블랑의 웹사이트가 브랜드의 핵심 제품인 만년필이 가진 날렵하고 세련된 고급스러움을 효과적으로 반영하지 못하고 있다고 판단하였고, 브랜드 인지도 제고를 목표로 새로운 톤 앤 매너를 적용하고, 만년필의 정교하고 날렵한 디자인 요소를 활용하여 웹 UI를 개선하였습니다.
Montblanc is a leading luxury brand from Germany, best known for its iconic fountain pens, which embody the company's identity and flagship product. In addition to writing instruments, Montblanc also produces watches, leather goods, and jewelry, maintaining its prestigious brand image. However, I found that Montblanc’s website did not effectively capture the sleek, refined, and luxurious essence of its signature fountain pens. With this in mind, I selected Montblanc as the focus of my project, aiming to enhance brand recognition by applying a new tone and manner. By incorporating the precise and streamlined design elements of the fountain pens, I improved the overall web UI.
100% Personal work
Montblanc is a leading luxury brand from Germany, best known for its iconic fountain pens, which embody the company’s identity and core product line. In addition to writing instruments, Montblanc also produces watches, leather goods, and jewelry, maintaining its sophisticated brand image.
However, at the time, Montblanc’s website did not effectively capture the sleek, refined, and luxurious essence of its signature fountain pens. To address this, I undertook a project to enhance the website’s design. With the goal of strengthening brand recognition, I applied a new tone and manner while incorporating the precise and streamlined design elements of Montblanc’s fountain pens to improve the web UI.