Intellian Re-branding project

인텔리안은 지난 15년 동안 혁신적인 안테나 제조업체에서 위성 통신 기술 및 솔루션 제공 업체로 진화해 온 기업입니다. 인텔리안의 현재와 미래의 위치, 고객과의 관계를 대표할 수 있도록 브랜드를 재정의하고 시각화하여 일관된 브랜드 경험을 전달하고자 하였습니다.

Intellian has grown and evolved over the past 15 years and wish to reflect who we are today and to symbolize our growth into the future. they are evolving from an innovative antenna manufacturer to technology and solution providers empowering satellite communication. They want a new look that represents their current and future position within the market and with their customers.

Before RE:branding

기존 로고와 브랜드 아이덴티티는 강렬하지만 투박하고, 다소 무거운 이미지를 가지고 있었습니다. 인텔리안은 업력 10주년을 맞이하여 C.I를 리뉴얼하는 동시에 해양 안테나 판매 점유율 1위 안테나 기업으로써, 첨단 기술력이 있는 젊은 기업임을 강조하고자 하였습니다. 업계에서는 견고히 자리를 잡았지만 브랜드 정체성을 한 단계 업그레이드할 수 있는세련된 기업 이미지 구축을 목표로 리브랜딩을 진행하였습니다.

Keyword

The Future

Guiding Star / High-performance High-Quality / Signal Direction

북극성은 길잡이의 별을 상징하며, 항상 같은 자리를 지키는 영원성을 나타냅니다.

인텔리안의 CI 리뉴얼에는 이 ‘북극성(Polaris)’ 을 상징하는 도형이 활용되었으며, Intellian Polaris는 미래의 위성통신 산업을 이끄는 단 하나의 기준을 상징합니다.

북극성과 같이 최첨단, 최고의 퀄리티를 지향하며 한 방향으로 나아 간다는 의미를 담고 있습니다.

Brand essense

To be the most advanced, trusted and successful provider of system and technologies with satellite communication
To deliver innovative technology that connects and inspires
· Relentless in our our pursuit of Excellence
· Empower growth through Innovation
· Invest in partnership
· Driven by our people
· We are one global team
· We think creatively
· We demand excellence every day
· We share the same values

Graphic motif, Polaris

The concept of the star used in Intellian logo is "Polaris," not "Diamond Star." It means that Intellian is the North Star, the standard that leads the transition of the satellite communication industry. It is also a star that has always been in the same place and symbolizes eternity.

Intellian Polaris stands for the single standard that drives the future satellite communications industry.

Keyword Guiding Star, Revitalization, Defined

NEW identity

C.I renewal

The Intellian logo represents the single standard for leading the future satellite communications industry with the motif of the Polaris, which symbolizes the guiding star. The shapes of the logo express the future-oriented nature of moving forward by adding characters of the diagonal line.

The Logo's Blue color symbolizes the Intellian's high reliability in leading the satellite communications industry with its accumulated technological prowess and innovative processes, through which it communicates with a solid and enterprising image.

Brand Colour & Visual system

The connection with the North Star (representative symbolic color of the shining star) used in the logo is expressed in the yellow color, which symbolizes original and positive energy at the same time.

Intellian Polaris stands for the single standard that drives the future satellite communications industry.